A few new pieces every week, chosen one by one.
BY FIstudio
BY FIstudio
Ask Fi

Fresh off the rail

Womenswear I choose one piece at a time in my Auckland studio, sold online only.

A cream rib-knit cardigan on a clear hanger against a white wall, with the coffee lace skirt hanging beside it

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See every piece

Fi’s woven label: BY FI in black letters on a cream cotton tape, on dark green-grey cloth

About

Hello, I’m Fi

I choose every piece myself and try it on before it goes on the rail. There’s no fitting room yet, so each piece has its measurements laid flat. Ask me anything.

Fi

How buying works

  1. Online only: there is no shop to visit yet.
  2. Not sure about the size or fit? Message me before you order.
  3. Returns are fine if a piece is unworn, unwashed and still has its tag.

Ask Fi

  1. Add me in the chat app

    Then tap + at the top right, choose Add Contacts, paste my ID and search.

    Show my ID, to add me on your phone

    My IDexample-shop

    On your phone, in the chat app, tap + at the top right, choose Add Contacts and type my ID.

  2. Send me your question

    Once you’ve added me, come back here, copy it and paste it to me.

Show my ID

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